SAP, Oracle, Salesforce, and ServiceNow Race to Embed AI

Editorial Note. Race-framed piece from Futurum tracking how the platform incumbents are moving on agents. The strategic read is that embedding is table stakes and the real battle is over orchestration across vendor estates. Whoever solves cross-platform agent workflow wins the next decade, and none of the incumbents have solved it yet.

Read the full piece at Futurum Group →