Enterprise Autonomy
FUTURUM GROUP · February 9, 2026

OpenAI Frontier: Close the Enterprise AI Opportunity Gap — or Widen It?

ORIGINALLY PUBLISHED AT
Futurum Group

Editorial Note. OpenAI's enterprise motion continues to underperform its consumer trajectory, and this piece diagnoses why with more candor than most. The observation that the model-vendor go-to-market is not naturally enterprise-shaped is the strategic truth OpenAI has to solve, probably through partners rather than through direct sales.

Read the full piece at Futurum Group